Choosy Moms Choose…
Do you remember that tv commercial? Choosy moms choose Jiff? The message there in that simple sentence is discerning moms pick only the best for their families. Which got me thinking. Companies should be just as choosy when selecting a brand management company. In other words, cut the excess salt and sugar and get right…
Read MoreSetting goals is one thing. Reaching them is an entirely different thing.
My Dad used to tell me that if, on the first day of his career, a mason saw all of the bricks he would lay in a lifetime looming before him, he would never pick up his first brick. Our goals can sometimes feel the same way. Bill Gates says, “Most people overestimate what…
Read MoreThe 5 Most Impactful Moments in Business Growth
We’ve all heard some form of the adage, what got you to where you are won’t get you to where you are going. And it’s true in every facet of our lives and of our businesses. While, on the surface, this little catch phrase encourages us to know where we want to go…
Read MoreTaking care of your CULTURE
As business owners, we spend most of our time focused on the external side of our business: making sure we’re offering services customers want, attracting great leads so we can increase our sales, delivering exceptional value to our customers. But how are things looking “behind the curtain”? How often do you find time to check…
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To Cuddle or Not to Cuddle?
The other day I was listening to the radio and heard a story about a women who started a cuddling business. Her business was booming and she had to actually open a storefront. What? Did they say cuddling? Yes, a cuddling store. The business owner, Samatha Hess, is a professional cuddler and charges $60 an…
Read MoreWhat you really need in a crisis
When I meet with leaders for the first time they usually lead with, “Business feels harder than it ever has before.” We pulled out of the pandemic to be faced with labor shortages, supply chain issues, price hikes, with consumer uncertainty being fed by constantly by media doom scenarios. However, as I’ve been talking…
Read MoreWork. Life. Balance.
Everyone struggles with maintaining a healthy work-life balance to some degree. The misconception that those who are self-employed work less or those who are C-class business people work less is just that; a misconception. It is this belief and motivation that can drive individuals to open their own business to begin with. Unfortunately, for those who…
Read MoreMaybe you don’t need more leads
“I just need more leads!” Of all of the questions, comments, and desires that I’ve heard expressed over the course of a nearly 20-year career, this is by far the most common. It’s a natural and automatic assumption. When people are trying to increase business, the one thing they feel will propel them…
Read MoreQuotes You Can Count On
Here are some great quotes from the marketing and branding industry and a couple general ones thrown in because they are just too good to pass up. Hopefully they’ll give you a little inspiration or at the very least, brighten your day. “Creativity is intelligence having fun.” – Albert Einstein “An essential aspect…
Read MorePreparation
Last week I shared 5 Essential Steps that all salespeople need to follow to bridge the gap between average sales performance and top sales success. Step number one was Preparation. Preparation is the most important part of selling. Before you can make a sale, you have to be ready. Our entire company…
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