Posts by Thomas MacDonald
Do you know how the world views you?
When we do Deep Dives with clients, one of the first things we do is an online audit. It is vital to know how the business shows up or doesn’t online so that we have a snapshot of what potential customers see when they look at our clients online presence. Here is some simple groundwork…
Read MoreThink. Strategy.
Customers are always on the prowl for the newest way to purchase and interact with the brand’s they love. Every brand in any market has their own technique of relaying information to the buyer, and many campaigns are tapping deep into the digital, AI and mobile frontier. The easiest way to engage consumers is to…
Read MoreIt’s Magical
Say you’re a budding entrepreneur ready to launch a small business in hand-crafted soaps. You’ve created your own logo (which everyone loves), you’ve handed out soaps to every friend and family member (and of course, everyone loves them), and you’ve had a record 26 comments to your business announcement on Facebook. Looks like you…
Read MoreChoosy Moms Choose…
Do you remember that tv commercial? Choosy moms choose Jiff? The message there in that simple sentence is discerning moms pick only the best for their families. Which got me thinking. Companies should be just as choosy when selecting a brand management company. In other words, cut the excess salt and sugar and get right…
Read MoreTaking care of your CULTURE
As business owners, we spend most of our time focused on the external side of our business: making sure we’re offering services customers want, attracting great leads so we can increase our sales, delivering exceptional value to our customers. But how are things looking “behind the curtain”? How often do you find time to check…
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To Cuddle or Not to Cuddle?
The other day I was listening to the radio and heard a story about a women who started a cuddling business. Her business was booming and she had to actually open a storefront. What? Did they say cuddling? Yes, a cuddling store. The business owner, Samatha Hess, is a professional cuddler and charges $60 an…
Read MoreWork. Life. Balance.
Everyone struggles with maintaining a healthy work-life balance to some degree. The misconception that those who are self-employed work less or those who are C-class business people work less is just that; a misconception. It is this belief and motivation that can drive individuals to open their own business to begin with. Unfortunately, for those who…
Read MoreQuotes You Can Count On
Here are some great quotes from the marketing and branding industry and a couple general ones thrown in because they are just too good to pass up. Hopefully they’ll give you a little inspiration or at the very least, brighten your day. “Creativity is intelligence having fun.” – Albert Einstein “An essential aspect…
Read MoreIs your Organization among the TOP 2/3 of Growing Companies?
Does your company have a business plan? Is it comprehensive? Does it have the key components needed to succeed? Does it plan for several scenarios? Do you know how to create one? Business plans are crucial to keeping operations flowing smoothly, outlining a path for growth, staying on a path of continuous improvement,…
Read MoreA How-To Guide to Millennials
Millennials are spending money – and a lot of it. Millennial spending has been estimated at upwards of one trillion dollars and you would be hard-pressed to find a company that doesn’t want a piece of that. This generation is also extremely influential with older consumers, such as their parents and grandparents. With so much…
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