General Wisdom
Who’s in your circle?
Over the past several decades, I’ve taught, studied, and pondered the impact that our circle has on our life. The circle of close connections, the people we see, interact with and spend the most time with. And, this past week, I was beautifully reminded of just how magical and meaningful that circle can be. …
Read MoreThink. Strategy.
Customers are always on the prowl for the newest way to purchase and interact with the brand’s they love. Every brand in any market has their own technique of relaying information to the buyer, and many campaigns are tapping deep into the digital, AI and mobile frontier. The easiest way to engage consumers is to…
Read MoreLayers
Remember the moment in Shrek when he’s telling Donkey that Ogres have more to them than people think. Donkey demands an example, Shrek searches for something to say and suddenly spots the onion in his hand. “Ogres are like onions,” he says. In response, donkey lists a bunch of silly things that…
Read MoreThe Journey of Personal Growth
What do you want? This is a question most people have a hard time answering because we have been spoon-fed our decisions and desires since childhood. We were repeatedly told things like “Don’t argue with your mother, father, teacher, etc.”, “Only good little children get to have dessert,” “Because I say so,” or “You…
Read MoreIt’s Magical
Say you’re a budding entrepreneur ready to launch a small business in hand-crafted soaps. You’ve created your own logo (which everyone loves), you’ve handed out soaps to every friend and family member (and of course, everyone loves them), and you’ve had a record 26 comments to your business announcement on Facebook. Looks like you…
Read MoreSetting goals is one thing. Reaching them is an entirely different thing.
My Dad used to tell me that if, on the first day of his career, a mason saw all of the bricks he would lay in a lifetime looming before him, he would never pick up his first brick. Our goals can sometimes feel the same way. Bill Gates says, “Most people overestimate what…
Read MoreWhat you really need in a crisis
When I meet with leaders for the first time they usually lead with, “Business feels harder than it ever has before.” We pulled out of the pandemic to be faced with labor shortages, supply chain issues, price hikes, with consumer uncertainty being fed by constantly by media doom scenarios. However, as I’ve been talking…
Read MoreQuotes You Can Count On
Here are some great quotes from the marketing and branding industry and a couple general ones thrown in because they are just too good to pass up. Hopefully they’ll give you a little inspiration or at the very least, brighten your day. “Creativity is intelligence having fun.” – Albert Einstein “An essential aspect…
Read MoreIs your Organization among the TOP 2/3 of Growing Companies?
Does your company have a business plan? Is it comprehensive? Does it have the key components needed to succeed? Does it plan for several scenarios? Do you know how to create one? Business plans are crucial to keeping operations flowing smoothly, outlining a path for growth, staying on a path of continuous improvement,…
Read MoreHow to STOP Telling, and START Inspiring
I was listening to a speaker the other day and something she said really stuck with me: “You don’t want people to do what YOU want them to do. You want them to do what THEY want to do. And you have to train them to do that.” This was a speaker talking…
Read More